What a site can be
- Website
- Ecommerce
- Application
- Connected system
- Proprietary product
Sitelicon · Your technology partner since 2005
A shared vision that has been turning into technology for 21 years.
Carlos Pena and Andrés García founded Sitelicon in Madrid in 2005. Since then, we have built, operated and grown websites, ecommerce, applications and systems designed to generate real business.
2005The year we started building technology.
+450Clients. Our experience is our greatest asset.
24Multidisciplinary professionals.
7Countries with active client work.
One idea connects everything
At heart, we do the same thing: create a site and make it work.
Sitelicon grew from the shared vision of Carlos Pena and Andrés García, who in 2004 recognised the potential of ecommerce and digital transformation while both were still emerging in Spain. A site can be a website, ecommerce, application, connected system or proprietary product. It must be stable, discoverable, operable, measurable and able to generate sales or knowledge.
What working means
- Technology and hosting
- Integrations and data
- Operations
- Visibility and acquisition
- Conversion and sales
- Continuous improvement
A partner across the full cycle
Five connected capabilities.
Strategy guides what we build; operations reveal what to improve; growth creates demand and data turns activity into decisions.
Transform
Consulting and strategy to organise decisions before investing.
→Build
Websites, ecommerce, applications, integrations and infrastructure.
→Operate
SES, marketplaces and day-to-day ecommerce operations.
→Grow
Marketing, SEO, GEO/AIO, CRM and conversion.
→Turn data into action
Power BI, Business Intelligence, analytics, AI and Machine Learning.
→Consulting grounded in delivery
We can advise because we have spent 21 years building, integrating, operating and improving technology.
Carlos brought an affinity for logic, philosophy and mathematics; Andrés, a passion for technology innovation and business development. That combination still defines consulting that does not separate decisions from delivery.
- 01Decide
- 02Build
- 03Operate
- 04Measure
- 05Improve
Our history
A timeline we will continue to expand.
Each milestone explains part of who we are today. The timeline is ready for new moments, lessons and images as we document more of Sitelicon’s story.
- 2004
A shared vision
Carlos Pena and Andrés García meet and recognise the potential ecommerce and digital transformation were beginning to unlock in Spain.
- 2005
Sitelicon begins
We found the company in Madrid to build technology and help businesses, brands and manufacturers modernise. “Let silicon do the work” inspires our name.
- 2005
Official PayPal Partners
Payments technology becomes part of our complete view of digital projects from the outset.
- 2008
First Google certification
We add certified Google knowledge to our ability to generate visibility and results.
- 2010
Amazon Web Services certified consultants
Cloud infrastructure and systems become an essential part of our projects.
- 2013
Sitelicon Ecommerce Services
We evolve into an ecommerce specialist agency connecting strategy, technology and operations.
- 2014
We start selling on Amazon USA
Our first Amazon operation begins in the United States, managing the sale of our clients’ products.
- 2015
Ten years of Sitelicon
We celebrate a decade of projects, clients, partners, learning and technology evolution.
- 2016
Our London subsidiary opens
Andrés leads a new stage of international expansion and adaptation to an increasingly global market.
- 2025
AWS Select Partner
We consolidate our recognition within the AWS Partner Network and complete the AWS Accelerated Development Program with Ingram Micro.
- Today
A complete technology partner
24 professionals connect strategy, build, operations, growth and data for more than 450 clients and current activity in seven countries.
24 professionals
A multidisciplinary team organised around the outcome.
Each project brings together the disciplines it needs. Resilience, humility and trust, learned over the years, are part of our culture and how we work together.
- 01Strategy and business
- 02Design and experience
- 03Development and integrations
- 04Systems and infrastructure
- 05Ecommerce and operations
- 06Marketing, SEO and content
- 07Data and intelligence
More than 450 clients
Technology applied across very different organisations.
Our experience comes from solving real problems in settings with different scales, teams and constraints.
B2B-to-B2C manufacturers
Design, construction and operation of direct-to-consumer channels.
Ecommerce and consumer brands
Technology, acquisition, marketplaces, conversion and continuous evolution.
Small businesses and large companies
From bounded projects to complex systems and integrations.
Public administration
Experience with ministries, institutions and projects with specific requirements.
International activity
We currently work with clients in seven countries.
International activity is part of Sitelicon’s day-to-day work. This figure describes countries with active clients, not a claim that every country is a physical office.
- 01Spain
- 02Portugal
- 03Argentina
- 04Colombia
- 05Mexico
- 06United States
- 07France
Proprietary technology
We do not only implement technology. We also create it.
Our products come from real needs in ecommerce, loyalty, invoicing, integration and marketplace customer service.
01
Sitelicon Wallet®
A Sitelicon product built to solve a specific operational need.
→02Sitelicon Factucon
A Sitelicon product built to solve a specific operational need.
→03Sitelicon Middleware
A Sitelicon product built to solve a specific operational need.
→04Sitelicon Customer Service
A Sitelicon product built to solve a specific operational need.
→Sitelicon · Technology partner
Is your challenge a combination of business, technology and operations?
Tell us the starting point. We will help organise decisions, dependencies and next steps.
Send an enquiry
Let’s start with the context.
We only ask for the information needed to understand and route your enquiry correctly.
Loading secure form…