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Meta Ads

Turn attention into action across Facebook and Instagram.

We design and manage Meta Ads campaigns that connect audiences, creative and data to generate measurable visibility, opportunities and sales.

Tell us about your projectExplore the approach
FB + IGConnected campaigns across Facebook and Instagram.
1:1Targeting by profile, interest and behaviour.
A/BAudience, message and creative testing.
ROISpend linked to objectives and conversions.

Social advertising

Creative stops the scroll. Strategy turns that attention into business.

We start from the objective and audience behaviour. We define targeting, journeys, messages, formats and measurement so every campaign has a clear role. Continuous optimisation reveals which combination creates the best outcomes.

Meta Business Partner

Accreditation

Sitelicon is a Meta Business Partner.

We work within the Meta advertising ecosystem to plan, configure and optimise campaigns across Facebook and Instagram.

The accreditation supports an approach based on targeting, creative, measurement, policy compliance and continuous improvement.

When it adds value

When the audience is on Meta but campaigns do not convert predictably.

We can create the structure from scratch, review an existing account or take responsibility for full management and creative production.

01

High reach, low action

Ads create impressions or engagement but not enough leads or sales.

02

Targeting is too broad

Spend is diluted because audiences, signals and exclusions are not clearly defined.

03

Creative fatigue

The same assets remain active too long and lose their ability to capture attention.

04

Incomplete measurement

Conversions, events or a reliable view of the journey from ad to business are missing.

What we do

Audiences, campaigns, creative, retargeting and analytics working together.

We adapt objectives, formats and production to the business, decision cycle and available investment.

01

Strategy and measurement

We define Meta’s role within the journey.

  • Objectives, proposition and audiences
  • Account and campaign structure
  • Events, conversions and KPIs
  • Budget and planning
02

Audiences and retargeting

We build useful targeting without losing scale.

  • Demographics, interests and behaviours
  • Custom and lookalike audiences
  • Exclusions and overlap
  • Retargeting by interaction and visit
03

Creative and ads

We produce messages and formats that can earn attention.

  • Copy and calls to action
  • Image, carousel and animated pieces
  • Facebook and Instagram adaptations
  • Variants for A/B testing
04

Management and optimisation

We improve the campaign throughout its active period.

  • Configuration and launch
  • Continuous monitoring and adjustment
  • Audience, bid and creative tests
  • Reporting and actionable conclusions

Working model

Understand the audience, create, activate and learn.

  1. 01

    Assess

    We review objectives, audiences, account, assets, data, creative and the conversion journey.

  2. 02

    Design

    We define structure, targeting, formats, messages, budget and measurement.

  3. 03

    Produce and launch

    We create assets, configure campaigns and validate events and destinations before activation.

  4. 04

    Optimise and report

    We read outcomes, refresh creative, test alternatives and turn learning into decisions.

Use cases

Creative and ads implemented for clients.

We have retained the examples published on the previous site, including both animated pieces. Open any item to review it in full.

Why Sitelicon

Meta Ads connected to ecommerce, technology, content and conversion.

We can manage campaigns and also address what determines their performance: creative, landing pages, catalogue, tracking, CRM, automation and buying experience.

  • Strategy, media and creative within one team
  • Experience in ecommerce, manufacturing, services and acquisition
  • Development, integration and analytics capability
  • Policy compliance and continuous optimisation

Frequently asked questions

Campaigns, creative, spend and measurement.

01Which platforms do you work with?

We manage Meta Ads campaigns on Facebook and Instagram through Meta’s advertising environment.

02Do you also design the creative?

Yes. We can create copy, images, carousels and animated pieces, and adapt formats and variants to each placement.

03Do you manage retargeting?

Yes. We configure audiences around visits, engagement or other available signals, subject to consent, technical setup and applicable policies.

04Is advertising spend included?

No. Media spend is paid directly to Meta and remains separate from strategy, production and management fees.

05How do you prevent campaign fatigue?

We monitor frequency and performance, test audiences and messages, refresh creative and reallocate budget according to data.

Meta Ads

Shall we discuss the audience you want to activate?

Tell us what you want to achieve, which audiences you have, the investment available and how you currently measure conversions. We will review the starting point and the right route.

Send an enquiry

Let’s start with the context.

We only ask for the information needed to understand and route your enquiry correctly.

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