Manufacturer moving from B2B to B2C
Wants a direct consumer relationship without disrupting channels, systems or operations.
Sitelicon Ecommerce Services · SES
Your ecommerce, operated as a business unit.
Strategy, technology, operations, growth and data in one team, configured around your objectives and internal capabilities.
2005Building and operating technology since 2005.
24Professionals across multiple disciplines.
7Countries with active client work.
B2B→B2CSpecialist experience with manufacturers.
What SES is
One direction. One team. One operating system.
Sitelicon Ecommerce Services brings together the capabilities required to design, build, operate and grow an ecommerce business. It is not a collection of suppliers: it is a coordinated team with shared objectives, responsibilities and indicators.
A connected service
Four capabilities moving through one continuous cycle.
Strategy guides operations; operations reveal what needs to be built; technology enables growth; and marketing returns learning to the business. SES coordinates the complete cycle.
- 01Strategic consulting
- 02Sales channel management
- 03Integration and development
- 04Online marketing
- 01
Strategic consulting
Objectives, ecommerce model, channels, priorities and indicators.
- 02
Sales channel management
Coordinated operations across owned, B2B, B2C and marketplace channels.
- 03
Integration and development
Connected ecommerce, systems, automation and infrastructure.
- 04
Online marketing
Visibility, acquisition, conversion, CRM and customer relationships.
Two capabilities run through the entire cycle
- Data analysis and Business Intelligence
- Continuous support and constant improvement
When it fits
SES is useful when ecommerce needs shared accountability, not isolated tasks.
Fit is confirmed through an assessment. The exact combination depends on the business, existing technology and internal team.
Existing ecommerce below its potential
Has technology and sales but needs direction, specialist operations and continuous improvement.
Too many disconnected suppliers
Technology, marketing, content, data and operations lack shared accountability.
Organisation that needs to accelerate
Needs ecommerce capability now without immediately building the entire team in-house.
SES is not positioned as a universal solution. We first confirm objectives, starting point and the practical ability to work together.
Connected scope
Five layers working as one system.
Each engagement has its own scope. Capabilities can be activated together or in phases under one shared roadmap.
Strategy
Define the model, objectives and priorities before execution.
- Assessment and opportunity
- Ecommerce model and channels
- Roadmap and indicators
Technology
Build and connect a foundation that can evolve with the business.
- Ecommerce and web experience
- Integrations and automation
- Infrastructure, security and evolution
Operations
Turn the plan into coordinated and measurable daily work.
- Catalogue, content and promotions
- Orders, processes and coordination
- Marketplaces and operational support
Growth
Create visibility, demand, conversion and customer relationships.
- SEO + GEO/AIO
- Marketing and acquisition
- CRM, automation and CRO
Data
Unify information to make decisions and improve with evidence.
- Analytics and KPIs
- Power BI and Business Intelligence
- Learning and continuous improvement
Manufacturer specialisation
Selling direct is not just a matter of opening a store.
A direct channel requires commercial decisions, technology and operations to work together while respecting the existing business.
- Channels, pricing and distributors
- Product, catalogue and content
- ERP, logistics and systems
- Operations and customer service
- Acquisition and retention
- Consumer data and dashboards
Operating model
We start by understanding. Then we build capability.
- 01
Assessment
Objectives, current situation, team, technology, channels, data and constraints.
- 02
Shared plan
Target model, priorities, scope, responsibilities, indicators and roadmap.
- 03
Preparation
Build, migrate or improve technology and organise the required processes.
- 04
Operations
Coordinated execution, monitoring and issue resolution within the agreed scope.
- 05
Continuous improvement
Analysis, learning and prioritisation of new actions based on evidence.
Clear responsibilities
Integrated does not mean ambiguous.
Sitelicon can take responsibility for
Assessment, direction, development, integration, operations, growth and analysis within the agreed scope.
The client provides or decides
Objectives, product, brand, stock, business boundaries, access, budgets and approvals.
We work on together
Priorities, architecture, calendar, indicators, internal coordination and decisions.
A relationship organised around the business.
- Lead point of contact
- Team configured around the need
- Shared planning and priorities
- Indicators and reporting
- Issue and decision management
- Coordinated access to specialists
Technology and integrations
We connect ecommerce with the rest of the company.
01Ecommerce platforms
02ERP, PIM and CRM
03Payments and logistics
04Marketplaces
05Analytics and Power BI
06Cloud and infrastructure
07Automation
08Marketing and service
Real experience
Manufacturers we continue to work with.
We will publish case details only after validating scope, results and the relevant approval.
Estrella Galicia
Manufacturer · current relationship
Eckes-Granini
Manufacturer · current relationship
Qylosa
Manufacturer · current relationship
Client references
Our clients describe what it is like to work with Sitelicon.
This section is ready for a real client reference for this service.
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After contact
A first conversation should create clarity.
- 01
Tell us about the situation and objective.
- 02
We confirm whether SES fits and what information we need.
- 03
We carry out an initial assessment.
- 04
We propose scope, team and next steps.
Frequently asked questions
What matters before starting.
01Is SES a consultancy, an agency or an ecommerce team?+
It combines all three dimensions: strategy, specialist capability and agreed execution through one coordinated team.
02Can you work with an existing store and technology stack?+
Yes. The assessment determines what stays, what should evolve and which integrations are needed.
03Do we need to delegate the entire operation?+
No. Scope is configured around the client’s internal capabilities. Sitelicon can own complete areas or work alongside the existing team.
04Do you work with manufacturers that do not yet sell direct?+
Yes. Moving from B2B to B2C is one of our specialisms, from the operating model to technology, operations and growth.
05Can you integrate ERP, logistics, CRM and marketplaces?+
Yes. Integrations and automation are part of SES. The specific architecture follows a review of systems and processes.
06How is the work measured?+
Objectives and indicators are agreed around the scope: operations, technology, acquisition, conversion, sales, service or data.
07How long does SES take to launch?+
It depends on the starting point, scope and integrations. The assessment allows us to propose realistic phases and priorities.
08How is pricing calculated?+
We prepare a specific proposal after understanding objectives, responsibilities, required team and operational complexity.
09Can you work internationally and in several languages?+
Yes. Sitelicon currently works with clients in seven countries and can shape international operations around the agreed scope.
Sitelicon Ecommerce Services
Would you like to know whether SES fits your business?
Tell us where you are and what you want to achieve. We will start by understanding the context.
Send an enquiry
Let’s start with the context.
We only ask for the information needed to understand and route your enquiry correctly.
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