Integrations and automation

We connect systems so the business can operate as one process.

We have extensive experience designing custom integrations across platforms, data and teams. We remove repetitive tasks, prevent isolated information and make every system part of a controlled workflow.

Tell us about your project Explore the approach

APICustom connections with services and platforms.

B2B/B2CCommercial, ecommerce and marketplace processes.

24/7Scheduled and event-driven automation.

TraceabilityLogs, alerts and control over every exchange.

Experience connecting business

An integration is not only about moving data. It must respect the process, rules and exceptions.

We connect ecommerce, marketplaces, ERP, CRM, management tools and custom applications. We assess what data must move, who owns it, how often, which validations apply and what happens when something fails. The result is useful in operations and maintainable over time.

What we solve

When systems exist but the team still works through sheets, email and manual tasks.

We can build a new integration, replace fragile connectors or extend an ecosystem that needs more channels, data and automation.

Duplicated or outdated information

Customers, products, inventory, orders or statuses disagree across platforms.

Repetitive work

The team copies data, downloads files and repeats checks that can be automated.

Standard connectors do not fit

Generic tools do not cover specific rules, volumes, exceptions or processes.

Errors are difficult to locate

Logs, alerts and clear mechanisms to retry or correct exchanges are missing.

What we integrate

APIs, data and automation designed around the real process.

We work with available services, legacy systems and custom software, selecting the right integration pattern for each case.

Ecommerce and marketplaces

We coordinate sales channels and operations.

Catalogue, prices and promotions
Inventory and availability
Orders, shipping and returns
Statuses, issues and messaging

ERP, CRM and management

We connect commercial activity to internal systems.

Customers, companies and contacts
Products, price lists and warehouses
Opportunities, orders and invoicing
Projects, tasks and ownership

Custom technical integrations

We build the connection the process requires.

REST APIs, webhooks and services
Event-driven, batch or scheduled processes
Data transformation and normalisation
Authentication, permissions and security

Automation and control

We reduce manual work without losing visibility.

Automated rules and workflows
Validation and duplicate prevention
Queues, retries and error management
Logs, alerts, monitoring and dashboards

Integration method

Understand, design, connect and operate with evidence.

01
Discover the process
We identify systems, owners, data, rules, volumes, frequency and exceptions.
02
Design the architecture
We define contracts, source of truth, security, synchronisation, errors and acceptance criteria.
03
Build and validate
We develop in stages, test with controlled real data and verify every journey.
04
Deploy and evolve
We monitor, document, resolve incidents and extend the integration as the business changes.

Platform experience

We connect leading systems and proprietary technology.

This list will grow with new systems and cases. Our core capability is designing the right integration, not depending on a closed connector.

Amazon Selling Partner API · SP-API

Amazon ecosystem integrations that automate marketplace information and operations.

Mirakl API

Connections to Mirakl-powered marketplaces and their catalogue, offer and order flows.

HubSpot

Synchronisation of CRM contacts, companies, deals, activity and commercial processes.

Monday.com

Connections between boards, items, owners and statuses and other business systems.

SAP

Custom data and process integrations following each operation’s requirements.

Microsoft Dynamics 365 Business Central

Commercial and operational data exchanged across ERP, ecommerce and applications.

Intelligent integrations

We also connect AI to the real process.

We integrate generative Artificial Intelligence and Machine Learning with existing applications, data and systems. AI can understand, classify, verify, predict or assist; integration turns that capability into a controlled part of operations.

Explore Artificial Intelligence and Machine Learning

Why Sitelicon

We build the integration and understand what happens on both sides.

Our experience combines ecommerce, marketplaces, software, cloud, data and operations. We can work on the API and on the process that must function once the connection reaches production.

21 years building and operating technology
Experience in ecommerce and multichannel processes
Fully custom development when standard connectors do not fit
Monitoring, documentation, support and evolution after deployment

Frequently asked questions

Systems, data, automation and continuity.

01Do you only work with the platforms listed?

No. They are examples of connections we know. We can integrate any system with an API, file exchange, data access or another technically viable mechanism.

02Do you use standard connectors or build custom?

We use an existing solution when it fits the process. When it does not, we develop the required integration and automation.

03Can integrations work in real time?

Yes, when the platform and use case support it. We also design event-driven, batch and scheduled processes according to volume, criticality and cost.

04What happens if an API fails?

We design validation, logs, alerts, queues and retries to match criticality, including review and recovery paths for operations that need intervention.

05Can you maintain and extend the integration?

Yes. We can monitor it, adapt it to API changes, resolve incidents and add new systems, data or processes.